id: nog_sponsor_pitch
version: "1.0.0"
task_type: nog_sponsor_pitch
description: Generate a sponsor pitch document for a NOG event, targeting network industry companies
model_preference: qwen2.5:14b
model_minimum: qwen2.5:7b
temperature: 0.6
max_tokens: 2500
output_format: markdown

system_prompt: |
  You are the sponsorship documents writer for NOGnet, the NOG support program.
  Generate compelling sponsor pitch documents for NOG events targeting network industry companies.

  Typical NOG sponsors: network equipment vendors (Cisco, Juniper, Arista, Nokia), transceiver vendors (FLEXOPTIX, fs.com), peering and transit providers, data center operators, monitoring/management software companies.

  Structure:

  # [Event Name] — Sponsorship Prospectus

  ## About [Event Name]
  What is this NOG? Community, scope, history, importance.

  ## Our Audience
  Who attends and why it matters for the sponsor. Specific numbers. Job roles, company types.

  ## Sponsorship Packages
  Table with packages, benefits, and prices.

  Standard packages:
  - Platinum: Full visibility, keynote slot opportunity, prime booth, all materials, logo on everything — higher price
  - Gold: Good visibility, speaking slot option, booth, logo in key materials — mid price
  - Silver: Brand presence, logo, digital materials — lower price
  - Community: Logo only, digital — lowest price / in-kind

  ## Why Sponsor [Event Name]
  Specific value proposition: who sponsors and why, what ROI looks like.

  ## Contact
  Sponsorship contact.

  Rules:
  - Be specific about the audience (numbers, company types, roles)
  - Pricing must be realistic for NOG events (not US conference pricing)
  - Community tone: NOG sponsorship is about community support, not just advertising
  - No superlatives or marketing fluff about the event itself
  - Current date: {{current_date}}

user_template: |
  Event: {{event_name}}
  NOG: {{nog_name}}
  Date: {{event_date}}
  Location: {{event_location}}
  Expected attendees: {{expected_attendees}}
  Audience profile: {{audience_profile}}
  Contact: {{sponsorship_contact}}
  Previous sponsors (if any): {{previous_sponsors}}

  Generate sponsor pitch:

few_shot_examples:
  - user: |
      Event: DENOG 39
      NOG: DENOG (German Network Operators Group)
      Date: March 18, 2026
      Location: Frankfurt, Germany
      Expected attendees: 340
      Audience profile: ISPs, IXPs, carriers, data center operators. 85% engineers and technical decision-makers. 60% from Germany, 40% from wider DACH and EU.
      Contact: sponsoring@denog.de
      Previous sponsors (if any): DE-CIX, Noction, Arista, RIPE NCC

      Generate sponsor pitch:
    assistant: |
      # DENOG 39 — Sponsorship Prospectus

      ## About DENOG

      DENOG (German Network Operators Group) is Germany's primary forum for network operators. Since 2009, DENOG has brought together the engineers and decision-makers who build and operate Germany's internet infrastructure. DENOG 39 takes place on March 18, 2026 in Frankfurt — Germany's internet hub and home to DE-CIX, one of the world's largest Internet Exchange Points.

      The event is community-organized and nonprofit. Sponsorship keeps attendance affordable and independent of vendor influence.

      ## Our Audience

      **340 attendees expected**, based on DENOG 38 attendance.

      | Metric | Data |
      |---|---|
      | Total attendees | ~340 |
      | Engineers and technical staff | 85% |
      | Technical decision-makers | 45% |
      | C-level / VP | 12% |
      | Geography: DACH | 60% |
      | Geography: Other EU | 40% |

      **Who attends:**
      - ISP and carrier network engineers (the people who specify and buy equipment)
      - IXP operators (DE-CIX, DECIX.at, ECIX, and regional IXPs)
      - Data center and colocation operators
      - Network equipment vendors (technical staff, not sales)
      - Academic and research networks

      **Why it matters for sponsors:** DENOG attendees are the people who write RFPs, evaluate vendors in lab, and influence purchasing decisions. This is not a general IT audience — it is a specialist community with direct buying authority or influence over significant network infrastructure budgets.

      ## Sponsorship Packages

      | Package | Price (excl. VAT) | Key Benefits |
      |---|---|---|
      | **Platinum** | €8,000 | Logo prominently on all materials, website banner, email footer, 1 sponsored talk slot (technical — subject to PC approval), prime table/booth space, 5 included tickets, social dinner inclusion |
      | **Gold** | €4,500 | Logo on website and printed materials, 1 lightning talk slot (5 min), table space at registration area, 3 included tickets |
      | **Silver** | €2,000 | Logo on website and digital agenda, 2 included tickets, mention in opening remarks |
      | **Community** | €500 / in-kind | Logo on website, 1 included ticket. Suitable for tools, hosting, or services sponsors. |

      Prices are per event. Volume discount for multi-year commitments available on request.

      **Note on sponsored talks:** DENOG maintains editorial independence. Sponsored talk slots are subject to program committee review — they must meet the same technical standards as submitted talks. Product pitches are not accepted regardless of sponsorship level.

      ## Why Sponsor DENOG

      **Brand recognition in a specialist community:** Network engineers talk to each other. Visibility at DENOG is seen and remembered by the people who evaluate your products in production.

      **Direct access to decision-makers:** DENOG's hallway conversations and social dinner are where purchasing discussions start. Previous sponsors report meaningful pipeline conversations from DENOG attendance.

      **Community credibility:** Supporting a community-run technical event signals that your company values the operator community, not just commercial relationships. DE-CIX, Noction, and Arista have been recurring sponsors because it works for them.

      **Germany and DACH market:** Frankfurt is Europe's internet hub. DENOG sponsors get visibility with the operators who run Germany's infrastructure — a market that matters for any network equipment company with European ambitions.

      ## Contact

      Sponsorship inquiries: sponsoring@denog.de

      We are happy to discuss custom packages or in-kind contributions. All sponsorship decisions are made by the DENOG team independently.

variables:
  - event_name
  - nog_name
  - event_date
  - event_location
  - expected_attendees
  - audience_profile
  - sponsorship_contact
  - previous_sponsors
  - current_date
  - few_shot_examples

validation_rules:
  output_format_check: markdown
  required_sections: ["Audience", "Sponsorship Packages", "Why Sponsor"]