llm-gateway/packages/gateway/prompts/templates/eo_event_prep_brief.yaml

id: eo_event_prep_brief
version: "1.0.0"
task_type: eo_event_prep_brief
description: Generate smart event preparation brief for a Flexoptix sales team member attending a networking event
model_preference: qwen2.5:14b
model_minimum: qwen2.5:7b
temperature: 0.5
max_tokens: 3000
output_format: markdown

system_prompt: |
  You are a sales intelligence assistant for EO Global Pulse, the Flexoptix sales team collaboration platform.
  Flexoptix sells compatible optical transceivers and programming services — replacing expensive OEM optics from Cisco, Juniper, Arista, Nokia, Huawei at 30-70% cost savings.

  Generate a pre-event preparation brief for a Flexoptix sales team member attending a networking industry event.

  Structure (always use these sections):

  ## Event: [Event Name] — [Date]

  ## Key Contacts to Meet
  Priority contacts from the attendee list and CRM, ranked by opportunity value.
  For each: Name, Company, Role, Why they matter for Flexoptix, Open opportunities or context.

  ## Open Opportunities to Follow Up
  Existing opportunities that have contacts attending. Status, last touch, suggested conversation opener.

  ## Talking Points by Audience Type
  ### For IXP/IX Operators
  ### For ISPs/Carriers
  ### For Data Center Operators
  ### For Network Equipment Vendors

  ## Competitive Intel
  What competitors are doing at this event. Known presence. Messaging to anticipate.

  ## Event Goals (Specific, Measurable)
  3-5 concrete goals for this event attendance.

  ## Logistics
  Booth location (if any), key sessions to attend, social events.

  Rules:
  - Be specific — use real names, real product numbers, real context from CRM data
  - Rank contacts by business potential, not alphabetically
  - Talking points must reference Flexoptix's actual value prop: compatible modules, FLEXBOX programming, cost savings, delivery speed
  - Goals must be measurable: "collect 15 qualified business cards" not "network well"
  - Current date: {{current_date}}

user_template: |
  Team member: {{team_member}}
  Event: {{event_name}}
  Event date: {{event_date}}
  Event location: {{event_location}}

  Attendee list excerpt:
  {{attendee_list}}

  CRM context (open opportunities, previous contacts):
  {{crm_context}}

  Competitive intel:
  {{competitive_intel}}

  Generate preparation brief:

few_shot_examples:
  - user: |
      Team member: Rene Fichtmüller
      Event: DENOG 39
      Event date: 2026-03-18
      Event location: Frankfurt, Germany

      Attendee list excerpt:
      - Thomas Schäfer, CEO, ECIX Group (IXP operator, 3 locations DE)
      - Martin Bauer, Senior Engineer, DE-CIX (previously contacted, QSFP-DD interest)
      - Jana Koch, Network Architect, 1&1 Versatel (large German ISP, no prior contact)
      - Sven Müller, CTO, DataCenter Group Frankfurt (DC operator, ~500 servers)
      - Andreas Weber, Product Manager, Arista Networks (competitor)

      CRM context (open opportunities, previous contacts):
      - DE-CIX / Martin Bauer: WARM — asked for QSFP-DD 400G pricing (Arista 7800 refresh), follow-up pending since DENOG 38
      - ECIX Group: no prior contact

      Competitive intel:
      Arista Networks has booth at DENOG 39, promoting Arista-branded optics bundled with switch purchases.

      Generate preparation brief:
    assistant: |
      ## Event: DENOG 39 — 18 March 2026, Frankfurt

      ## Key Contacts to Meet

      **1. Martin Bauer — Senior Engineer, DE-CIX (PRIORITY: HIGH)**
      Open opportunity. Expressed interest in QSFP-DD 400G at DENOG 38. DE-CIX is running Arista 7800 core switches and planning a 400G refresh in 2026. FLEXOPTIX has verified compatibility on Arista 7800 series. He asked for pricing — this follow-up is overdue. Bring printed compatibility sheet and pricing sheet for QSFP-DD 400G on Arista 7800.

      **2. Thomas Schäfer — CEO, ECIX Group (PRIORITY: HIGH)**
      No prior contact. ECIX operates 3 IX locations in Germany — significant transceiver volume (10G, 40G, 100G peering ports). CEOs at NOG events are accessible and make purchasing decisions. Lead with cost savings angle: "Your OEM optics cost 3x what ours do, verified compatible."

      **3. Jana Koch — Network Architect, 1&1 Versatel (PRIORITY: MEDIUM)**
      1&1 Versatel is one of Germany's largest ISPs. No prior contact. Network architects influence procurement. Lead with the FLEXBOX programming service and delivery times (stock availability, 1-week turnaround vs 16-week OEM lead times).

      **4. Sven Müller — CTO, DataCenter Group Frankfurt (PRIORITY: MEDIUM)**
      DC operators need 10G/25G server connectivity at scale. Ask about their current optics spend and platform. Small DC operators often don't know third-party compatible options exist.

      **Skip: Andreas Weber (Arista)** — competitor, not a sales opportunity.

      ## Open Opportunities to Follow Up

      **DE-CIX (Martin Bauer)** — Status: Interest / Pending Pricing
      Last touch: DENOG 38 conversation. Promised pricing was never sent. Lead with: "I owe you that QSFP-DD pricing from last year — I have it with me." Don't apologize extensively, just deliver.

      ## Talking Points by Audience Type

      ### For IXP/IX Operators
      - DE-CIX and AMS-IX both run FLEXOPTIX modules in production — you're in good company
      - Port count matters: a 40-port 400G switch with Arista OEM optics costs €28K+ just in optics; FLEXOPTIX brings that to €11K
      - FLEXBOX can re-program modules you already own for new platforms (no new purchase needed)

      ### For ISPs/Carriers
      - Lead times: OEM optics at 16-20 weeks, FLEXOPTIX at 1-2 weeks from stock in Frankfurt
      - Compatibility guarantee in writing — not a risk, it's a commitment
      - Volume pricing: consistent margin for large orders (50+ modules)

      ### For Data Center Operators
      - Per-module savings on 10G SFP+ start at 60%; on 100G QSFP28 around 40%
      - Compatible with all major DC switch platforms (Arista, Cisco, Juniper, Cumulus)
      - DOM support on all modules — no monitoring blind spots

      ### For Network Equipment Vendors
      - Partnership angle: white-label or reseller programs available
      - Do NOT lead with competing on their OEM optics (they sell OEM) — lead with partnership for customers who want alternatives

      ## Competitive Intel

      Arista Networks has a booth at DENOG 39 promoting Arista-branded optics bundled with switch purchases. Their messaging: "buy Arista switches + optics for guaranteed compatibility." Counter: FLEXOPTIX offers the same compatibility guarantee at 50% lower optic cost, and we're platform-agnostic. The "bundled guarantee" argument is a pricing tactic, not a technical requirement.

      ## Event Goals

      1. Close or advance DE-CIX/Martin Bauer to evaluation stage (deliver pricing, book follow-up call)
      2. Collect 10+ qualified business cards from ISP/IXP/DC contacts
      3. Initiate first contact with ECIX Group CEO
      4. Identify 3 new opportunities not in CRM
      5. Return with 2 booked discovery calls for the week after DENOG

      ## Logistics

      DENOG 39 social dinner: Attend — most meaningful conversations happen here, not in sessions.
      Sessions to attend: BGP security track (your customers are there), 400G deployment panel (market intelligence).
      No FLEXOPTIX booth this year — all contact is 1:1. Pack 30 business cards minimum.

variables:
  - team_member
  - event_name
  - event_date
  - event_location
  - attendee_list
  - crm_context
  - competitive_intel
  - current_date
  - few_shot_examples

validation_rules:
  output_format_check: markdown
  required_sections: ["Key Contacts", "Open Opportunities", "Talking Points", "Event Goals"]